App Valuation Calculator
Estimate a mobile app’s directional sale-price range from normalized earnings, growth, churn, operating history, founder involvement, and revenue proof.
Free to use · No sign-in · Inputs stay in your browser
Your app economics
Use a representative month. Revenue should be the amount received after store or payment fees.
Directional estimate
$156,000–$204,000
An educational range, not a formal valuation or promised sale price.
Annual owner earnings
$48,000
Midpoint multiple
3.75×
Multiple adjustments
- Revenue growth+0.25×
- Revenue proof+0.25×
How the app valuation estimate works
The calculator starts with annual owner earnings: monthly net revenue minus ordinary monthly operating costs, multiplied by twelve. It applies an illustrative baseline multiple and shows adjustments for growth, churn, operating history, owner dependence, and revenue verification.
The result is a range because buyer demand, code quality, legal ownership, acquisition concentration, and private diligence are not captured by a short form.
Use normalized numbers
Use a representative month rather than the best month in the app’s history. Include the recurring costs a buyer would inherit. If paid acquisition is required to maintain revenue, treat that spend as an operating cost.
What to do with the range
Use the lower end when evidence is incomplete or performance is concentrated. Use the upper end only when the app has durable growth, clean operations, transferable assets, and evidence supporting every input.
For the complete reasoning, read how much a mobile app is worth, then run the sale readiness score.
Important limitation
This tool is educational and does not provide financial, legal, tax, or investment advice. A transaction price depends on buyer demand, negotiation, deal structure, and confirmatory due diligence.